The tours focus on the rural & spiritual life in India. The identity aims to give out a message of peaceful and calm environment of travel, yoga and meditation
Maroon/red colour has an important significance in Indian culture and religious s practices. So, red is the primary colour supplemented with a similar colour shades of orange and yellow.
The trees, temples leaves and design patterns are inspired by the close relation of village life with these elements. The ‘resplendent soul’ text is highlighted by the maroon circle in background with concentric circles depicting focus & meditation. The waves coming out of the logo from behind the logo represent the stability & reach of your mind in spiritual well being. The small coloured rings and stripes represent the diversity of India, be it in religion, culture, food or lifestyle. The ‘Oum’ symbol, in back side of card convey the message of core essence of the tours - to achieve a spiritual state in our mind.
Implementation of TRS logo and design theme in merchandise and corporate communication.