Illustrations

Great Himalayan National Park's  logo

Illustrations for the signboards of Great Himalayan National Park

The aim was to advertise preventions from the menace by monkeys on streets. An advertising board designed to be placed at different locations on highway. We opted out of the traditional way of advertising where its used to be shown using a random picture of monkey. The custom illustration helps boost impact of the advertisement than traditional method.

Illustrations

Final implementation of illustration with the advertisement.


Initial concept sketches

Initial concept sketches


The custom illustration

The custom illustration helps boost impact of the advertisement than traditional method.