Saanjh
Branding and Marketing
Himachali Film | Internationally Acclaimed
First Himachali film in Pahadi language  to be launched internationally 
Saanjh is a first Pahari feature film to be launched nationally and Internationally. Saanjh’s story focuses on the impact that migration has on families. It’s about the relationship between a grandmother and granddaughter that have never lived together. 

We were responsible for most of the design work, content creation and marketing. This was a unique opportunity to use all our expertise to promote a product that everyone in team could connect to. 
DESIGN
 Presentation | Marketing | Website 
    Social Impact of the Movie
  1. First film from Himachal to be released in cinemas across India.
  2. First film from Himachal to be released in two languages - Himachali  and Hindi.
  3. First Himachali playback song by celebrated bollywood singer Mohit Chauhan.
  4. First film to introduce the near extinct Tankri Script.
  5. First film from Himachal to receive international awards and honours.
  6. Showcase the landscape of Himachal, its cultural and traditional lifestyle.
  7. Encouraging the youth towards the development of a better cinema and filmmaking.
Svaksha got interested in the project because of it social implications and impact that we percived sucha. project to have on regional industry. 

Other than the handful of industry vetrans , most of the people involved in the project were Himachalis and this presented as a great opportunity for everyone involved to learn something about
the movie making process, marketing, launching, music production etc. 

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