The logo shape being derived out of the bird hornbill, the brand color were supposed to be around the colors of the bird. Although the species of an hornbill are many, so does the color on their body.
The color palette of yellow, orange and black is in the most beautiful species of the hornbill. And interestingly, the colors also fits very well with the race mood and its branding application on various places.
Yellow-orange shade is energetic,young and filled with adrenaline rush. Orange, and yellow colors has considerably high visibility in the mostly green landscape of the Arunachal.