The objective was to design and develop a landing page for the Google SEA and SEM campaign. Once the target user clicks on the ads on google search results, the visitor lands on the landing page of the event which was designed specifically for registration purpose.
The call-to-actions were used to let user sign-up to download a free incorporation guide and register for the event. Section specific CTAs were placed on each screen which were eventually ending at the same destination.
Hence, targeting multiple audience to land at a single sign-up button.