The target was to showcase and give out a message of new, revamped and fresh look of the UT Bikes and emerge as a leader in manufacturing premium bikes customised to the diverse terrain of Indian subcontinent.

The website was intended to serve like a web based software, incorporating feature such as bike recommendation tool, community rides listing, event hosting and online sale.
UT Bikes take their bikes on the gruesome test rides on rough Himalayan trails before launching them in the consumer market, hence the elements from the mountains are incorporated in the design.